BUKA: Bridging the Digital Divide

What is BUKA?
Simply put, BUKA is an innovative mobile Progressive Web App, running on any device, designed to reward users for their time and engagement. In a world where staying connected is essential, BUKA empowers users by offering a simple exchange: watch advertisements and receive airtime or data in return. Since its launch in February 2021, the app has already given away thousands of Rands in airtime to its growing community.
How It Works ?
Getting rewarded with BUKA is easy and transparent:
Watch & Earn: Users earn points for every advertisement they view on the platform.
Engage with Content: Ads only play when the user is actively engaged with their phone, ensuring a seamless experience.
Redeem Rewards: Accumulated points can be easily exchanged for airtime, which can then be used for data deals directly with your network provider.

Why Choose BUKA? (Our Unique Selling Points)
User Empowerment: Get rewarded with airtime just for watching ads.
Brand Safe Environment: We provide a secure platform for both users and advertisers.
Interactive Features: Beyond videos, users can participate in "Micro Surveys" to share their opinions and engage further with brands.

For Advertisers
BUKA offers a high-performance environment for brands to reach an engaged audience:
Pay for Performance: Advertisers only pay for Completed Video Views (CPCV).
Proven Success: With CTRs between 2% and 15% and completion rates reaching up to 99%, BUKA delivers exceptional results for major brands like KFC, Telkom, and Fanta.
Programmatic Access: Inventory is available via direct deals or programmatic platforms like DV360 or GAM.