The concept

Moben offers new, proprietary technology called view2surf™ which opens new market : on-line mobile advertising delivered directly on data traffic.

view2surf™ generates new ads space in stream of web pages in any Internet browser or any webview-based application (like FB or LinkedIn), smoothly inserts interstitial ad web pages while browsing. Supportive, additional web pages (not a pop-up or pop-under) with advertisement are inserted in-between the pages or application updates visited by the subscriber – all works like interstitial ads but under carrier’s control and not the content provider.

smoothly inserts interstitial ad web pages while browsing

When more aggressive number of ad impressions is required, view2surf™ consists of optional, dedicated, server controlled, supportive Android application which aim is to push ad content on top of any running on device applications.

The ads space, generated on data traffic, fully belongs to the carrier and may be used for large, full screen motion banners as well as for rich media content. Operator may sell ad space to the third party ad networks or use it for own marketing communication.

The ads space fully belongs to the carrier

view2surf™ – and business solution behind join mobile carriers and internet service providers to the huge advertisement market, with most lucrative full screen rich media ad space. It roots to well known TV model where broadcaster shows ads in between viewed content.


Buckshee™ is a perfect solution allowing free or sponsored mobile data. Solution is available to all subscribers on their current SIM cards and does not require any physical distribution nor provider change.

Based on view2surf™ technology, Buckshee™ is an Android application allowing easy integration with any mobile carrier. Zero rated billing setup is enough to offer subscribers free, unrestricted mobile data sponsored by advertisers. No need to change local billing systems or perform complicated network core integration.

When zero-rated billing is set to this traffic, subscriber may use internet without any charge and view2surf™ takes care of monetization

Buckshee™ works as fully automated VPN application which diverts complete subscriber’s data traffic to the platform server with view2surf™ technology applied. When zero-rated billing is set to this traffic, subscriber may use internet without any charge and view2surf™ takes care of monetization.

When simple zero-rated setup is still not possible with local mobile carriers, ‘free mobile data’ access may be replaced by ‘reward-browsing’ where every specified data package (ie 250MB) spent with Buckshee™ subscriber is rewarded with sample product, coupon, discount etc.

Buckshee™ allows exact user geolocation and profiling.

Network neutrality

view2surf™ is 100% network neutrality friendly solution, allowing subscribers to visit any web sites and web services. view2surf™ is not limiting or cutting subscribers Net behavior at any point.